Karen

Karen is fictional life coach, an experimental storytelling piece designed to be played out on your phone over 9 days. You interact with Karen through the app. When you begin, she asks you some questions about your outlook on the world to get an understanding of you. Her questions are drawn from psychological profiling questionnaires. She – and the software – are profiling you and gives you advice based on your answers. At the end of your experience, the personalised psychological profile Karen has created about you can be purchased, with an invitation to a secret rendezvous with Karen for dedicated users.